Nexen has announced a multi-year sponsorship deal with Melbourne City Football Club in an extension of its very popular overseas sponsorship of the Manchester City Football Club.
Nexen branding will feature on the sleeves of the Melbourne City team’s training kit for the remainder of the 2017 playing season and the finals, as well as on the ‘A’ League’s kit for the following two years.
“This is a very exciting development for Tyremax, given we are the exclusive distributor of Nexen in Australia and is also an important indicator of Nexen’s high level of interest in the Australian market,” says Peter Crossley, GM of Sales, Marketing and Strategy.
“The Nexen branding of the Melbourne City Football Club provides a great opportunity to raise Nexen’s brand awareness in Australia both in terms of people watching matches on the ground and media coverage of the matches and training.
“We look forward to being able to leverage such prominent sports branding in the local market.”
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