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YES, IT’S A SLEEVE … BUT IT’S CERTAINLY NOT JUST ‘OFF THE CUFF’!

Nexen Tyre has become Manchester City and the English Premier League’s first ever sleeve sponsor.

The move announced on 17 March 2017 at Manchester City Football Academy, came as Nexen renewed its partnership with the top-flight football club for three more years following the initial contract signed between Nexen and Manchester City (Man City) in August 2015.

This takes the sponsorship right up to the 2019/2020 season.

Once the club’s board had agreed that the sleeve position would be sold, there was significant interest in the sponsorship prospect. Nevertheless, Nexen – which had the “home advantage” of already being a significant sponsorship partner won out. The move is designed to replace space that is currently occupied by the non-commercial Premier League logo.

As a result of Nexen’s continued and enhanced cooperation with Man City, the Nexen Tyre logo will appear on the Sleeve of the official Manchester City shirt for all Premier League games from the start of the 2017/18 Premier League season onwards. The partnership has also been extended to include Women’s Super League and League Cup winners Manchester City Women.

“As a Korean company, we consider it an honour to announce the first EPL Club sleeve branding partnership for one of the world’s greatest football clubs, Manchester City, introducing the Nexen Tyre brand to football fans worldwide,” Travis Kang, CEO Nexen Tyre commented,

Travis adds that “Utilising Manchester City and Nexen Tyre’s partnership as a key strategic marketing platform, Nexen Tyre expects to increase the value of its business as a global company. At Nexen Tyre, our world-class products continue to make inroads with customers around the world.”

Ferran Soriano, chief executive of Manchester City, added:

“We are delighted to continue our successful partnership with Nexen Tyre. At Manchester City, we are always striving to take an original approach to our commercial partnerships, creating great relationships and great content for our fans. We are especially pleased to be the first Premier League Club to secure an Official Sleeve Parner. Nexen is an exciting and growing global brand and we are extremely happy both to have extended and grown our relationship.”

Taken from Tyrepress. Click here to view original source.