“It is an honor to have been selected as the best supplier in the Quality-APAC Export sector at the 2016 FCA APAC QUALITAS that was recently held in Shanghai. We are proud to be recognized for our outstanding quality products, service and leading-edge technologies, and will continue to innovate and manufacture tyres of the highest standards,” Nexen Tyre said.
The ‘2016 FCA APAC QUALITAS’ is the annual strategy meeting and supplier awards ceremony that FCA hosts. The event is organized to recognize FCA’s most outstanding global suppliers by evaluating the quality, warranty, and technical skills.
Nexen Tyre was the only company from the tyre industry to be awarded in the Quality-APAC Export sector, proving its global competitiveness and raising brand value.
Currently, Nexen Tyre is expanding its North American market by supplying original equipment (OE) tyres not only FCA’s Ram 3500 pick-up truck and the Ram ProMaster commercial van. Furthermore, Nexen Tyre will begin supplying FCA with OE tyres for their luxury passenger minivan, the Pacifica, starting this year.
In addition to the ongoing partnership with FCA, Nexen Tyre began supplying its OE N’FERA RU1 tyres for the Porsche Cayenne in September, adding to the growing list of global car manufacturers that make Nexen Tyre their OE tyre supplier of choice. Nexen Tyre also provides OE tyres for Hyundai Motor Company, Kia Motors, Ssangyong Motor, Chevrolet, Volkswagen, Fiat Chrysler Automobiles, Automobile Dacia, Renault, SEAT, Mitsubishi Motors, Suzuki Motor Corporation, ŠKODA Auto among others.
Meanwhile, Nexen Tyre has ranked fourth out of 12 tyre brands in the Passenger Car segment of the 2016 J.D. Power Original Equipment Tyre Customer Satisfaction Study in March this year.
Nexen Tyre is also striving to enhance its global presence through diverse sports marketing activities in order to establish brand awareness and value. Along with the official partnership of the Premier League’s Manchester City FC and advertising agreement with the Italian Serie A, Nexen Tyre’s diverse portfolio of sports marketing activities include partnerships with three US Major League Baseball teams, BK Mlada Boleslav of the Czech Republic’s Premier Ice Hockey League, and the Chiefs of the New Zealand Rugby League.