NEXEN Tyre announced that the company will continue its sports marketing activities for European market this year, including perimeter LED advertising at two clubs in the Italian Serie A and the 2nd season of its official sponsor of Manchester City Football Club.
NEXEN Tyre will run advertisements during the home matches of S.S.C. Napoli and Torino FC of the Italian Serie A to strengthen competitiveness in the European market. The advertisements will be displayed on pitch side LED screens during home matches for the upcoming season.
“Through this screen advertisement of prestigious football clubs that represent Serie A’s proud history and name, we are looking forward to reach out to European customers and let them know more about our brand.” said NEXEN Tyre.
Moreover, NEXEN Tyre also continues its official sponsorship with Manchester City Football Club (MCFC) of the Premier League for the 2016-2017 season. Starting with the 2015-2016 season, NEXEN Tyre has been a sponsor of MCFC, one of the top flight European football clubs beloved not only in Europe but also around the world.
The continuing partnership will promote and increase brand awareness and value for NEXEN Tyre. Utilizing its official sponsorship rights, NEXEN Tyre will execute various marketing activities such as hosting events for business partners, media advertisements, customer events and more.